In establishing the forum, we wanted to recognise and reward Account Management within the industry. We all know about the Loeries and various other events and award ceremonies that acknowledge the impact of the creative in the industry. Why is there so little respect, recognition and reward for the role and impact of Account Management, they do after all ensure that every aspect of the client’s needs, as well as agency are met.
The intent of the M&M Forum is to finally recognise and reward Account Management. A criteria of deliverables will be developed against which all nominees with the categories will be assessed.