The Miller&McCoy Forum

In establishing the forum, we wanted to recognise and reward Account Management within the industry.  We all know about the Loeries and various other events and award ceremonies that acknowledge the impact of the creative in the industry. Why is there so little respect, recognition and reward for the role and impact of Account Management, they do after all ensure that every aspect of the client’s needs, as well as agency are met. 

The intent of the M&M Forum is to finally recognise and reward Account Management. A criteria of deliverables will be developed against which all nominees with the categories will be assessed.

The categories are

  • Rookie

  • Most improved

  • Challenger

  • The Best Performance


The forum will have a panel of 5 individuals. 3 from agencies and 2 from clients. The panel will assess the performance of the nominated individual against pre-determined criteria. The winners will be announced at an end of every year at a gala awards ceremony.

Prizes include

A fully paid trip to Cannes. In addition to the awards, The Forum will host 3 events a year. The events will take place every 3 months and will include a breakfast/lunch, a compelling/controversial guest speaker and an opportunity for account management to debate and network.

Membership Options

Membership can either be on an annual basis or per event, with a reduced rate if you attend all 3 events.

Annual membership qualifies you for reduced rates per event and a monthly newsletter, which can be paid monthly.